Marketing, Advertising, and Branding Your Business
Whether you’re starting a boutique, expanding your small business, or you’ve celebrated more than a few milestones as an entrepreneur, there are always more opportunities for growth. Engage your customers with fresh, and surprisingly fun, marketing content. Advertise what your unique business has to offer with custom business signs and interactive products that reinforce your brand.
Today’s customers want more than just things to buy, they crave an experience - in retail therapy, dining, or personal services.
With business competition fiercer than ever, consumers have so many choices of where to spend their time and money. Is your business meeting the experience expectations of your customers? The way you market and advertise your small business is key to how your customers will experience your brand. What does your signage say about your business?
Small Business Marketing
Successful marketing gets the word out about your business, giving you the opportunity to connect with potential customers. It builds brand recognition and boosts sales. Marketing increases your business’ overall potential by building your reputation and increasing your reach. Small businesses need to be smart with their marketing dollars.
According to the US Small Business Administration, signs serve as a primary link between a business and its customers. Effective signage draws attention to your business and helps it to stand out from the crowd.
Small Business Connect shared studies indicating that as many as 45% of first-time customers visit a business because a sign got their attention. Attractive, high-quality signage placed in a prominent location draws potential customers to your business.
Small Business Advertising
Advertising is one of the most effective ways of getting your business seen by a wide audience. Small businesses can benefit from an affordable entry point and promotional products are a great way to take advantage of low-cost advertising opportunities.
The cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, as explained by the US Small Business Administration. For businesses that have limited marketing funds, promotional products can be a cost-effective form of advertising that works.
Small Business Branding
Branding is as crucial for your small business as it is for larger businesses. Your brand defines who you are, who you customers are, and your place in the industry.
A brand’s color palette, fonts, and logo design on products and signage add to the overall customer experience of your brand. Wherever a customer encounters your brand - the look, feel, and design should be consistent as part of an overall branding strategy. For your brand to be unforgettable, it must be highly visible in your marketing and promotional products.
Small Business Tools
Utilizing advertising and marketing tools to build a brand, increase awareness and attract new customers to your business is an essential part of growth. Leveraging social media can give you a big return on a small investment, without the high cost of PPC ads.
The use of selfies shows no sign of diminishing, particularly on social media, so be sure to take advantage of the popularity by incorporating them into your business marketing strategy. Custom selfie stations and promotional photo signs provide a fun experience for your customers, while your business makes new connections through your customer's shared photos and social media.
Small Business is Our Business
With over 20 years of experience supporting the small business community, our team is dedicated to providing products and services to build and brand your business – and bring your vision to life. Your success is our success, and we celebrate the growth of the hundreds of small businesses who are our customers. If you would like to learn more or have questions, feel free to reach out – we’d love to chat.
